8,000+ Patients
who were previous non-responders reached through targeted communications
11% Increase
cervical screening uptake across participating Liverpool practices
62 Hours
of admin time saved through digital self-booking and reduced phone traffic
Organisation Type
NHS GP Practice
Location
Liverpool, UK
Key Features of PACO
Company Overview
In collaboration with a group of primary care practices across Liverpool, PACO supported efforts to improve patient engagement with vital population health programmes. By streamlining direct patient pathways and increasing the utilisation of community services, including pharmacy-led care, PACO helped practices drive uptake in essential screenings such as cervical smear tests.
This work forms part of PACO’s wider mission to enable healthier populations through smarter, more accessible communication and booking tools – ensuring patients receive the care they need at the right time, in the right place.
The Challenge
There is a concerning decrease in screening uptake for national programmes, specifically for cervical smear tests in Liverpool. Regular screening is important for the early detection of illnesses, and a delayed diagnosis can lead to advanced disease and potentially increased mortality.
Healthcare providers and public health authorities must address this issue by raising awareness and providing accessible and safe screening services during the pandemic. Strategies such as telemedicine, home testing kits, and extended hours for appointments may help.
Targeted outreach and education programmes may also be necessary to address specific barriers to screening. Efforts are needed to ensure individuals in Liverpool and the UK receive necessary screening and healthcare services, especially during these challenging times.

The Solution
PACO is the ultimate game-changer when it comes to increasing screening uptake and improving patient communication. With digital booking solutions, patients can easily schedule their appointments, reducing the burden on phone lines. PACO’s automated communications campaigns are tailored to each patient’s specific needs, reminding them of the importance of regular screenings, and encouraging them to book their appointments.
Practice managers can use PACO’s analytics tools to track screening uptake and identify areas for improvement, optimising outreach efforts and directing resources where they will have the most impact.
PACO can help to save lives by reducing the risk of delayed diagnosis and mortality. Patients will appreciate the convenience and personalised nature of the communications they receive, improving patient engagement and satisfaction. In the fight against cancer and other illnesses in Liverpool and beyond, PACO is an essential tool for practice managers.
Impact & Benefits
In light of the notable decrease in screening uptake for major national programmes, particularly for cervical smears in Liverpool, we collaborated with 12 practices to create and launch focused communication campaigns aimed at over 8,000 female patients who had not previously responded to other outreach efforts to engage them in screening.
This initiative aimed to improve the screening uptake rate and increase the early detection of illnesses, such as cancer, thereby helping to prevent more serious health complications and potential mortality.
Results of the Campaign
Collaborated with 12 practices
Communications sent to over 8,000 patients
Engaged over 8,000 previously unresponsive female patients
Achieved an 11% screening uptake rate across Liverpool
Increased early detection of cancer
Benefits of the Campaign
Patient Experience: Patients received a personal invitation in their own language and could use their device to self-book an appointment on a date that suited them.
Operational Efficiency (Time/Cost): The reduction in phone calls to practices for appointment booking saved a total of 62 hours across all practices.
Clinical Access: Specific appointment slots were aligned to the campaign, meaning patients were automatically booked with the appropriate clinician.
See PACO in Action
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